The National Headache Foundation’s (NHF) Seven Second Freeze Challenge to boost awareness and research for headache disorders and migraine disease has reached 50 million Americans in its first two weeks. Six hundred broadcast and print outlets have covered the interactive “drink and donate” campaign that kicked off Migraine and Headache Awareness Month.

Tom Dabertin, NHF’s CEO/Executive Director said, “The positive response to this campaign by people from all walks of life, including celebrities and influencers, show there is a great deal of support for those who experience headache and migraine issues. The challenge has exceeded all expectations, and the online, print, and broadcast activity is spreading across the nation broadly.”

Highlights of the Seven Second Freeze Challenge, include, but are not limited to:

  • Challenges completed by Cedric the Entertainer, Dee Snider from Twisted Sister, Alex Borstein from The Marvelous Mrs. Maisel, and Anchorman’s David Koechner
  • Country singer and migraine survivor Allie Sealey took the challenge
  • Over 600 television airings across the United States
  • Chicago proclaimed June as National Migraine and Headache Awareness Month
  • The Chicago skyline turned purple for one week to help raise awareness

Dabertin said the Seven Second Freeze Challenge is a tangible way everyone can show their support for the more than 40 million American adults who seek medical care for headache disorders and migraine disease. It is designed to draw awareness of the impact that chronic headache has on one in four U.S. households.

The Seven Second Freeze Challenge is patterned after the wildly successful ALS Ice Bucket Challenge of a few years ago, but not as disruptive as the Ice Bucket Challenge where participants had to change clothes following participation.

The mechanics of the challenge are simple:

  • Participants will record themselves taking the Seven Second Freeze Challenge by drinking a frozen drink in 30 seconds (seven seconds is usually enough).
  • Upon completion of the challenge, the individual posts the video through social media and nominates 3-5 other individuals to participate in the challenge. Those who fail to do so are challenged to donate $20 to the NHF.
  • Participants are given 24 hours to complete the challenge.

Those taking the Seven Second Freeze Challenge and issuing challenges to others are encouraged to share their videos on social media platforms using the hashtag #NHFreeze.

To donate, use NHF’s secure online portal: NHF is a non-profit; donations are tax-deductible.